Inbound Marketing Audit is growing extensively employed and ever more popular. We’re seeing companies leverage marketing automation software, site, email, etc., to use the same playbook they have for years but in a somewhat different manner.
Basically, they’re letting their Inbound Marketing Audit sail along, without really watching or examining to see whether it’s helping their business grow (which ideally, is everybody’s goal, right?). They are stagnant in their methods. And let’s be real with you, we know it is tough to break out of that.
We give you six simple steps to do your own marketing audit to help you in your inbound marketing Audit:
- Assess Your Targets
Why inbound marketing? Inquire these tough questions up front, so you can more readily discover how to develop your plan to make the most of its impact. Clearly, define your aims, you will be able to pave the path for future growth.
Here are a few ideas, if you’re confused on what targets to set:
- Increase leads
- Enhance quality of leads
- Enhance conversion rates
- Optimised content Marketing
- Enhance and raise links
With the end goals clearly defined, it’s easier to lay emphasis on elements of your strategy which need to be tweaked to help you in reaching those targets.
- Define Your Buyer(s)/Customers
Next stage in the audit process is to clearly define your buyer personas. This really is most likely a step that you took when you started your inbound strategy. However, we recommend that you revisit to be sure they truly are aligned with the vision of established aims and the company.
If buyer personas were something you bypassed in the beginning, not to worry, now is the right time to do that. Buyer personas are your perfect customers; determining the target audience understanding they would have the highest chance level of becoming happy customers and seeing worth in your offers.
A few important components to include in your buyer persona profiling are their job responsibilities, the hierarchy in their company, pain places, a day-in-the-life scenario and core values and aims that place your organisation as the solution that best matches their needs.
- Evaluation of the Effectiveness of Your Blog
This is the very first thing to check when conducting an Inbound Marketing Audit for our clients. Chances are, if you are doing inbound marketing, then you are already blogging – Exceptional! Then it’s time accentuate and then to deep drop into company’s blogging attempts on attributes such as:
- Frequency of posts
- Relevance of the posts
- Presence in the site posts of CTAs
These are the three primary areas while assessing a blog to cover while there are several factors we assess in the website. A business should aim at a consistent blogging strategy in place to maintain traffic. And this is also the best way forward to achieve an optimised content marketing for an effective Inbound Marketing Audit strategy.
- Run the Website through Performance Measurement Tools
Next, you want to assess a website performance with the help of accessible tools. Moz is a go-to tool for all the data you need to finish an audit that is inbound. With the help of Moz site explorer that is open, you can certainly locate and analyse key metrics such as inbound links, page authority, a number of root links domains, domain authority, holistic social media metrics and much more!
- Prepare Advice in a Report
Once all required information was detected, it’s time to put it into an easily understandable format. Use custom made evaluation template in PowerPoint to compile & represent all the data that was accumulated. The evaluation should now cover all these topics discovered and any other critical information found through an inbound audit.
- Make a Plan and Measure Attempts
Now that site’s inbound marketing audit is complete, it’s the right time to put your findings into actions. You would like to revisit your goals and make certain you’re taking the correct actions to finish these targets, as you’re executing an Inbound Marketing Audit plan.
Once you can see the numbers and understand the process of generation, it becomes much easier to plan and forecast strategic alternatives that are inbound. Lastly, it is never too late to consult an expert in the field to conduct the audit. An expert can also help you plan for optimised content marketing, which in many ways is the basis for inbound Inbound Marketing Audit that is efficient.
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